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Breastfeeding flash mob in the heart of Orchard Road

By Published On: August 27th, 2012

SINGAPORE: A group of mothers has given a new meaning to the term ‘flash mob’ right in the heart of Orchard Road, Singapore’s main shopping belt.

20 mothers and their babies took part in the first mass breastfeeding event in Singapore.

The mothers gamely nursed their babies in full view of the public for fifteen minutes.

Organisers are hoping that the flash mob can help promote nursing in public as a social and cultural norm.

The event organisers include the Breastfeeding Mothers’ Support Group Singapore, Association for Breastfeeding Advocacy and the Baby Friendly Hospital Initiative’s Singapore committee.

Dr Lena Goh, volunteer and spokesperson for the organizing committee, said nursing in public is not indecent exposure nor inappropriate behavior.

She said: “Every so often, we hear of cases of mums who are made to feel like they are not welcome to breastfeed in establishments such as shopping malls or restaurants. This is a worrying trend. Breastfeeding is simply feeding one’s child from one’s breast and it is every mother’s right to do so.”

source: Channel News Asia